About Us
THE FASHION BLUEPRINT (TFB) is a social enterprise on a mission to combat textile waste colonialism. We believe fashion can be a force for good when creativity, community, and collective action come together. Our pop-ups, activations, workshops and talks programming invite brands, institutions and communities to actively shape a more responsible, regenerative future for fashion. We raise awareness and provide hands-on experiences — turning circular principles into everyday habits, not just intentions. TFB has a strong track record delivering community-focused programmes that blend education, skills development, sustainability, and culture — working with partners including Samsung, Depop, Somerset House, Traid, Shelter, ReLondon, London College of Fashion and Graduate Fashion Foundation.
We are THE FASHION BLUEPRINT — the change agency for sustainable fashion.
Meet The Founder
THE FASHION BLUEPRINT (TFB) is founded by Giovanna Vieira Co (she/her).
After 10+ years working in fashion, she is a freelance consultant, working as a programme curator, facilitator and strategist, helping purpose-led organisations increase their community impact. During her time in the industry, she worked across luxury brand management at Selfridges, sales and client development at Louis Vuitton, CRM at GANNI and marketing at Rotaro. Giovanna founded TFB to challenge wasteful practices, promote circular systems, and foster collaboration across the fashion industry.
Let's Stay Connected
Public Speaking
Giovanna is passionate about what she does and she loves to talk about TFB, her journey and her mission. She is big on sharing knowledge and encourages others to do the same and go deep.
Feel free to reach out to about speaking engagements and hosting opportunities!
