About Us
We are a change agency tackling textile waste colonialism and redefining the fashion industry. By combining community engagement, industry expertise, and technology-driven solutions, we help brands and organisations implement circular practices, innovate responsibly, and create lasting impact.
Our mission is to build a collaborative ecosystem where designers, brands, and changemakers can work together to challenge the status quo, reduce waste, and shape the future of fashion.
Through events, workshops, lectures and strategic initiatives, we provide the tools, connections, and knowledge needed to drive meaningful change.
We are THE FASHION BLUEPRINT - the change agency for sustainable fashion.
![Upcycled fashion for the win! 🛍️♻️
Our highlight of the month was our Kantamanto Upcyclers Edit at @ihavesomethingbetter bazaar in Hackney, London 🇬🇭🇬🇧
Thank you to everyone who stopped by the pop-up and to those who got an upcycled piece from our booth! Each purchase is the story of an item which was destined to landfill but was rescued by the creatives at Kantamanto and given a new life 🙌
100% of profits from the booth go to @kantamanto_upcyclers_ and @upcycleitghana - grassroots organisations tackling textile waste colonialism in Accra, Ghana 🖤
We are building a more sustainable fashion industry, brick by brick. This is only the beginning!
Special thank you to @karmadrinks for keeping us refreshed during the heatwave 🥵
Did you miss the pop-up?
Sign up to our newsletters at @thefashionblueprint.co.uk to be the first to hear about upcoming events 🪡
[link in bio]](https://scontent-den2-1.cdninstagram.com/v/t51.75761-15/504428151_18167739469355455_7614530833197147991_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=NZsg9WNik0IQ7kNvwEyjMqo&_nc_oc=Adl_Utv-gCrdY-gZzMRhAXoS8D1ifqjCTQcjCclu6_lkBlx3c92syMTntfJnx0exhyc&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=jJURq9ezfO1xl9-kFS_FtQ&oh=00_Afp_znWo9xUrS258ero4utDduD8MwRJoJM1po6NvCf68Ew&oe=697CAEE0)
Meet The Founder
THE FASHION BLUEPRINT (TFB) is founded by Giovanna Vieira Co (she/her).
With 10+ years in fashion, Giovanna has worked across luxury brand management at Selfridges, sales and client development at Louis Vuitton, CRM at Ganni and marketing at Rotaro. From learning the systems of some of the world’s biggest fashion businesses to creating processes at startups and medium-sized brands, she combines deep industry expertise with a passion for innovation and sustainability.
Giovanna founded TFB to challenge wasteful practices, promote circular systems, and foster collaboration across the fashion industry. Through community engagement, workshops, lectures, and tech-driven initiatives, she uses her experience to empower brands and changemakers to drive meaningful, scalable impact.
Her mission is to open doors and create opportunities for people of all backgrounds, particularly those ready to shape the future of fashion with vision, creativity, and purpose.
Let's Stay Connected
Public Speaking
Giovanna is passionate about what she does and she loves to talk about TFB, her journey and her mission. She is big on sharing knowledge and encourages others to do the same and go deep.
Feel free to reach out to about speaking engagements and hosting opportunities!
